THE APPROACH
UNCOVER NATURE’S GEMS.
Seashells are nature’s hidden gems. Like start-ups and small businesses, each shell is unique. Discovering and identifying them may come with its trials, but exciting when you find one! We believe that in a coastline full of seashells, that you are the uncovered gem with a story to tell.
CULTURE THE REEF.
Reefs are vast living organisms within the sea, ready to adapt to the ocean’s needs. Much like reefs, already established and growing organizations may need to adjust themselves and revitalize with the changing economy and markets. As brands grow, they may need some attention to culture bigger opportunities on their horizon.
RISE WITH THE TIDES.
Leaders of bigger brands know that as the current shifts and changes, they may need to rise with the tides. To stay afloat and with the current, bigger brands may need to adjust themselves slightly. Just like uncovering the seashell, difficult but achievable - and soon after, the waves will subside.
Helping Create Brands that Cultivate Connections.
Branding is more than just a logo and pretty visuals with messaging. I strive to create branding that connects with people. Here, the belief is that every business (especially ours) is in the people to people business - regardless of the brand’s product or service.